Executive & Leadership Coach/Mentor, Commercial  Writer, Online English Tutor, Project Manager 


 I operate this part of my consultancy as: Madi Hanekom Business Writer & Freelance Journalist, and specialise in business as well as creative writing:

(a) any business related documents such as annual reports, integrated reports, website content, copy writing, opinion pieces, promotional pieces, press releases;

(b) bid documents for tenders; and 

(c) articles on a wide range of subjects.

Some of my recent publishing credits in international and South African publications include:-

 1.   Sawubona Magazine (In-flight magazine of South African Airways):  

  • September 2016 - Extraordinary Escapades, South African-style. The nine provinces in the country offer unique and sometimes mind-boggling adventures. If your bucket list has been leaking with inactivity lately, resuscitate it with these adrenaline-rich excursions. Sawubona Magazine, pp 76 - 78.
  • July 2016 - Around the World with Madiba. Ninety-five original posters of Nelson Mandela are travelling the globe as part of the Mandela Poster Project, touching the hears of thousands of people. To date the exhibition has traveled to 38 venues in 13 countries and more exhibitions are being planned. Sawubona Magazine, pp 72 - 77.
  • April 2016 - Cool Capital, Pretoria. The article gives an insider's write-up, together with lovely images,  of Pretoria's captivating blend of history, culture, cuisine and gorgeous places to visit and stay, attracting visitors from all over the world to South Africa's executive capital city.  Sawubona Magazine

2.   Contributoria online magazine articles:

((This article was also republished on 14 July 2015 on the webpage of the International Council for Design (Ico-D) as part of a series of lead-in articles to celebrate Mandela International Day, 2015


(This article was also selected for the print edition of Contributoria in The Guardian newspaper, UK)

3.   City Press newspaper, Supplement on ICON Brands, 20 July 2014 - various articles on aspects of branding

  • A feel for brands: emotional connection and personalized targeting
  •  Crouch, touch, pause, engage:  brand engagement
  •  Green fingers: meet the companies taking us into a bright, verdant future
  •  Integrate the message: a brand on multiple platforms has a greater impact
  •  Proceed to checkout: how healthy is your brand’s online presence?

 4.   Article in COMENSA News, Mentoring and Coaching: Logical or Toxic mix?, December 2012 

4.   Article in The Media Online, Freelancing: Heaven or Hell?, 14 August 2012 

6.   Cover article in Rapport's My Tyd Magazine Warmte en Troos, 29 April 2012 

7.   Cover article in the iMagazine of City Press newspaper, Bravehearts, 23rd October 2011; 

8.    Cover travel article in Country Life magazine on the town of Kakamas 

Golden Oldie, Modern-day Boldie, October 2011[IGcms_nodes][IGcms_nodesUID]=df207acb9abd73da4b0a4fbb12dcda6f 

9.  Sunday Times newspaper Restaurant reviews: 

 10.  Sunday Times newspaper, Going Locovore, on local artisan product producers, 29 May 2011 

11.  Beeld newspaper, travel article, 20 May 2011, Stil Plek van Rus en Vrede 

12. Design Magazine, December 2010, Creating a portfolio life: How many gigs are you juggling? 

13.  Momaya Annual Review, A short story, The Doll Maker (fiction) published by Momaya Press (USA), December 2010.

What clients have to say about my services

HP Audit, Chartered Accountants and Auditors.  We are highly satisfied with the quality of work you have done for both our websites, i.e. HP Audit and Data Spot-On. You have provided us with that extra detail and innovate suggestions that we needed. I will certainly recommend you to anyone who wants to have their website text written or edited. Philip Potgieter, PartnerAudit | Accounting | Tax | BEE Verification. Tel. (012) 361 0552 | Fax. 0866 194 452  (May 2015)

Helen  Ueckermann, Writer & Journalist.  This is to confirm that I have made use of Ms Madi Hanekom’s services on several occasions and was highly satisfied with the work she handled on my behalf. One of these tasks was to write the CEO Report for inclusion in the Eduloan 2012 Annual Report. I can recommend Ms Hanekom at all times. 082 603 3335 (February 2015)

Ellojo Writers.  As founder and MD of Ellojo Writers, a Johannesburg-based corporate writing and media relations agency, I take pleasure in recommending Ms Madi Hanekom for annual reporting services. Ellojo Writers had the pleasure of working with Madi when the agency was commissioned to write FNB Botswana’s 2014 Annual Report. Madi is professional and committed to delivering quality work. She proved to be a great asset to the team during the writing of the annual report. It is a real privilege to act as a reference for her and speak about her professionalism and strong work ethic. Matebello Motloung, Managing Director, Ellojo Writers, 082 779 8966 (January 2015)